A family owned & run business based on the south coast
where it all started
We entered the SUP market in 2014 when we were faced with the stark realisation that either we had to spend too much money to buy a good quality paddleboard in a specialist shop, or we could get very cheap but vastly inferior SUP form an online discount store, all of which are more like beach toys than proper sports kit.
Disappointed that we could not find a great paddleboard at a reasonable price, we set out to build what we wanted and what we felt the industry needed.
Today, we make an extensive range of watersports products including inflatable kayaks, changing robes and wing foils. Most importantly, we won’t consider making a product unless we believe we can be at least good as the market leader for a fraction of the cost.
More than 10 years of exceeding our customer’s expectations; In products, value & service
It is our company ethos to put our customers first, with a goal to be what we call “Shockingly Good”
By partnering with industry experts and by running our own company with very low overheads, we have been able to build a fantastic range of products which rival and even outperform the most famous brand, for a fraction of the cost. We then back this up with the highest quality service, support, friendly advice from real people that you can phone at any time. In a digitalised world that feels less and less personal, we think that a human touch is more important than ever.
For 10 years we have continuously improved our construction, designs and environmental practices. We’re extremely proud of the level of quality we’ve been able to achieve, and we are delighted that we get to share it with you.
We focus strongly on the enviroment and invest in certified carbon removal projects that extract carbon dioxide from our atmosphere.
We also plant a tree for every paddleboard & kayak we sell. Click the Ecologi badge to learn more.
other charities we regularly donate to are:
